March 2014

Understanding the iOS App Charts

Below is an excerpt from an internal paper I wrote in 2013 for N3V Games

How the iOS App Charts Work

The Apple iOS App Charts rankings are influenced by the following factors:
  • Rolling Download Count per 24 Hours
  • Download Figures for the Previous 72 Hours
  • Daily Active Users
  • Amount of Reviews
  • Volume of Ratings / Average Rating Score
Through a combination of these values, apps are ranked against each other overall, and on their genre specific stores. Knowing how this ranking system works, it is possible to put yourself ahead of the majority of apps available by implementing a few key measures that specifically aim to improve your numbers in the 4 major ranking areas which will increase your performance on the mobile app charts.